Oct 15, 2024  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog [ARCHIVED CATALOG]

BUA 370 - Marketing


Examines problems of distribution for representative industrial and consumer goods, including merchandising policies, selection of distribution channels, price policies, and advertising and sales promotion methods.

Prerequisites & Notes
BUA 201, ECO 120 and ECO 121, junior standing.

Credits: 3