BUA 684 - Business Data Mining and Knowledge Discovery

This course introduces students to a variety of cutting-edge mining methods for the purposes of supervised learning and unsupervised learning. Students will apply these methods to analyze data in different business functional areas such as marketing, accounting/finance, operation, and management across industry sectors. The course emphasis is on learning valuable data information from the data analysis results and discovering interpret able and meaningful knowledge that can support better business decision making. Mainstream analytical software is used intensively to analyze real business datasets.

Prerequisites & Notes
MBA 601, MBA student or permission

Credits: 3