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Dec 07, 2024
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]
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BUA 676 - Market Research and Analysis Study of procedures and applications of market research. Considers organization and operation of a research department, survey methods, experimentation, measurement of potential demand, analysis of distribution costs.
Prerequisites & Notes BUA 605 and BUA 601 or equivalents, or permission.
Credits: 3
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