Nov 26, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]

BUA 605 - Creating & Capturing Value in the Digital Economy

Represents an integration of concepts and principles from the Marketing and Management Information Science disciplines.  The Internet is offering radical new ways of conducting business.  This course presents students with concepts and information-based strategies for capturing and creating value in the new information-based economy by assimilating sound marketing strategies with information systems to create innovative processes and marketing practices.

Prerequisites & Notes
BUA 270 or equivalent or Business School Graduate Marketing Tutorial; MBA student or permission from Business School Office of Graduate Programs. Must be in a graduate degree or certificate program.

Credits: 3