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Apr 26, 2024
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]
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BUA 480 - Managerial Marketing Emphasizes the integration of marketing, as an organization activity, with other activities of the business firm. Explores problems encountered by top marketing executives in modern business.
Satisfies the General Education Writing Intensive Requirement.
Prerequisites & Notes BUA 378 and BUA 382 or by instructor permission.
Credits: 3
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