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Jun 28, 2024
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2004-2005 Graduate Catalog [ARCHIVED CATALOG]
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BUA 605 - Creating & Capturing Value in the Digital Economy This course represents an integration of concepts and principles from the Marketing
and Management Information Science disciplines. Because the Internet is offering
radical new ways of conducting business. This course presents students with concepts
and information-based strategies for capturing and creating value in the new information-based
economy by assimilating sound marketing strategies with information systems to
create innovative processes and marketing practices.
Credits: 3
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