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Apr 24, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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MBA 670 - Managerial Marketing BUA 670 Managerial Marketing is designed to explore both the theory and application of marketing concepts from a managerial perspective. The course emphasizes marketing decision making and marketing strategy development through case studies and marketing planning activities.
Prerequisites & Notes BUA 270 or equivalent or Businesss School Graduate Marketing Tutorial; MBA student or permission from Business School Office or Graduate Programs.
Credits: 3
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