Feb 23, 2024  
2018-2019 Graduate Catalog 
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

BUA 676 - Market Research and Analysis

Study of procedures and applications of market research. Considers organization and operation of a research department, survey methods, experimentation, measurement of potential demand, analysis of distribution costs.

Prerequisites & Notes
BUA 605 and BUA 601 or equivalents, or permission.

Credits: 3