Apr 24, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

ICD 501 - Creative Communication

This course will investigate principles of communication practiced for effective solutions to interact with target audiences.  Students will learn strategies of marketing in various formats and mediums.  The course will explore a range of topics including but not limited to; strategic development of ideas; determining appropriate formats to reach specific audiences; investigating how to effectively reach as many consumers as possible; understanding how to shape the flow of information and best use specific mediums.

Credits: 3