Apr 19, 2024  
2008-2009 Graduate Catalog 
    
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2008-2009 Graduate Catalog [ARCHIVED CATALOG]

CMJ 412 - Electronic Media Management and Programming

Overview of the tasks involved in managing electronic media outlets, with special emphasis on radio and TV. Begins with a general treatment of management and programming theory and practice and covers specific topics including finance, human relations, ratings, sales, and promotion. Other topics include the management of cable systems and public broadcasting stations, and telecommunications law and policy.

Satisfies the General Education Social Contexts and Institutions Requirement.



Prerequisites & Notes
CMJ 236 and sophomore standing.

Credits: 3